E-Library

  • MICE Intelligence Magazine - E-Sports

    Games aren’t just played on the field: they can create immensely powerful ripples directly and indirectly outside the stadium. Sports are increasingly become a powerful tool that cities are utilizing to speed up urban development and create memorable images for visitors from around the world.

  • MICE Intelligence Magazine - Robotic

    Games aren’t just played on the field: they can create immensely powerful ripples directly and indirectly outside the stadium. Sports are increasingly become a powerful tool that cities are utilizing to speed up urban development and create memorable images for visitors from around the world.

  • MICE Intelligence Magazine - Data Analytics

    Many incidents have signaled an arrival of technological changes that affect humans’ daily lives and businesses correspondingly. This is the time to admit that we are really in an era of technology revolution. However, hi-tech development does not always reach success. Behind every victory in every business, only a fraction of achievement is owed to technology. 

  • MICE Intelligence Magazine - Sustainability

    Recently, the UN issued the Sustainable Development Goals Report 2018 with the objective of driving sustainable development worldwide in the next 12 years. The report clearly stated that over 100 countries around the world are setting policies and measures for a more sustainable way of manufacturing and consumption.

  • MICE Intelligence Magazine - Power of Personalization

    Personalization marketing which can create unique individual experiences has become the forefront of the MICE industry, especially for the new generation of consumers with specific needs and demands which will increase even more over time. Forbes has estimated that in 2025, GenMe or millennials will account for over three-fourths of the workforce worldwide. In the 2018 Accenture Personalization Pulse Check Survey it was reported that over 90% of consumers are likely to choose products and services that can cater to their specific needs in ways that is different from other offerings in the market.

  • รายงานภาวะเศรษฐกิจการท่องเที่ยว (Tourism Economic Review)

  • แนวปฎิบัติด้านสุขอนามัยสำหรับอุตสาหกรรมไมซ์

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  • MICE Intelligence Magazine - Smart Venue

    During these last few years, ‘innovation and technology’ have become the heart of MICE event organization as these factors can elevate the event to new heights while also capturing the attention of participants. Therefore, it has become necessary for every event to employ both innovation and technology, bringing smart venues to the forefront of the global MICE industry. If we consider the master plan of countries that are developing their infrastructure in order to answer to future demands, a common feature will certainly be the development of convention centers or venues that can cater to the MICE industry with innovation and technology.