MICE Trend Analysis

HEIGHTEN MICE TO THE NEW LEVEL WITH SMART ECONOMY

The adoption of technology across industries is the main source that drive smart economy into reality. MICE is also one of industries that help push the smart economy as it has been utilizing technology to enhance its business activities.

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US-CN TRADE WAR, A DISTURBANCE IN MICE INDUSTRY

A trade war dispute between the United States and China causes inevitable impacts on every industry. A rising concern in an economic situation leads to an interruption in MICE business.

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VOICE ECONOMY, A HANDSFREE ERA FOR MICE INDUSTRY

The growing opportunities in the voice technology are coming. It can offer more convenience and enhance customer experience in MICE industry.

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STRENGTHEN MICE TRAVELERS’ RELATIONSHIP WITH GDPR

Data Privacy matters. Infringement of the EU’s GDPR regulations can result in heavy administrative fines so MICE stakeholders should know and prepare themselves for what to come!

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MEETING THE NEW INNOVATIVE SERVICES FROM SMART GOVERNMENT

Through unexpected technological revolution, governments have transformed to deliver better future services that will definitely improve citizens’ experience.

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Are you Ready? It’s time to go big with IOT

Get ready to embrace the huge opportunities Internet of Things (IoT) could create! The automating processes without any human-to-computer or human-to-human interactions will completely change the world.

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UNIMAGINABLE EXPERIENCES THROUGH 5G

5G applications open doors to countless opportunities and are keys to create new engaging experiences like never before!

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PERSONALIZATION: NEW MICE MARKETING BATTLEFRONT

Personalization as an emerging trend of marketing become a priority in many industry including MICE in recent years. More than 90 percent of millennial consumers prefer products and .........

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SPICE UP YOUR EVENT WITH FESTIVALIZATION

Over the recent years, many organizations are exploring the concept of “Festivalization” and many had already integrated the idea into their events successfully.

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ARTIFICIAL INTELLIGENCE KEY TO THE FUTURE FOR MICE INDUSTRY

Artificial intelligence (AI) has been engaging with our lives since we have entered to the age of digital economies such as a virtual assistant like Siri or Alexa, booking flight ticket and hotel online, and event suggestions on Facebook.

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UNVEILING THE POWER OF BIG DATA IN MICE INDUSTRY

Big Data has become the talk of the town over the recent years.

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“Future Meeting Space”: Partners, aims, implementation

Major changes are taking place in the meetings industry.

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MBB - Tradeshow Innovation Through Artificial Intelligence

Shaping the Future of Exhibition Industry

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MICE Statistic