MICE Trend Analysis

SMART CITY, A SMART SOLUTION FOR ALL

Exploring cities around the world that are labeled as smart city. Each aspect of city development aims to meet the need of its citizen as well as businesses across all industries.

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Millennials, new generation of mice visitors

Millennials already established their position in the business world for several years. They gradually gain a power to decide the direction of business activities.Executive Summary

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Growing together with EEC

EEC is a mega project that acts as a main engine for economic growth. Its scopes of development also include MICE industry.

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US-CN TRADE WAR, A DISTURBANCE IN MICE INDUSTRY

A trade war dispute between the United States and China causes inevitable impacts on every industry. A rising concern in an economic situation leads to an interruption in MICE business.

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VOICE ECONOMY, A HANDSFREE ERA FOR MICE INDUSTRY

The growing opportunities in the voice technology are coming. It can offer more convenience and enhance customer experience in MICE industry.

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STRENGTHEN MICE TRAVELERS’ RELATIONSHIP WITH GDPR

Data Privacy matters. Infringement of the EU’s GDPR regulations can result in heavy administrative fines so MICE stakeholders should know and prepare themselves for what to come!

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MEETING THE NEW INNOVATIVE SERVICES FROM SMART GOVERNMENT

Through unexpected technological revolution, governments have transformed to deliver better future services that will definitely improve citizens’ experience.

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Are you Ready? It’s time to go big with IOT

Get ready to embrace the huge opportunities Internet of Things (IoT) could create! The automating processes without any human-to-computer or human-to-human interactions will completely change the world.

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UNIMAGINABLE EXPERIENCES THROUGH 5G

5G applications open doors to countless opportunities and are keys to create new engaging experiences like never before!

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PERSONALIZATION: NEW MICE MARKETING BATTLEFRONT

Personalization as an emerging trend of marketing become a priority in many industry including MICE in recent years. More than 90 percent of millennial consumers prefer products and .........

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SPICE UP YOUR EVENT WITH FESTIVALIZATION

Over the recent years, many organizations are exploring the concept of “Festivalization” and many had already integrated the idea into their events successfully.

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ARTIFICIAL INTELLIGENCE KEY TO THE FUTURE FOR MICE INDUSTRY

Artificial intelligence (AI) has been engaging with our lives since we have entered to the age of digital economies such as a virtual assistant like Siri or Alexa, booking flight ticket and hotel online, and event suggestions on Facebook.

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UNVEILING THE POWER OF BIG DATA IN MICE INDUSTRY

Big Data has become the talk of the town over the recent years.

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MICE Statistic