A WHITE PAPER - Mastering the Exhibition Journey

The "Customer Journey" is a marketing term that is often used for digital activities, mainly due to the fact that online activities can be tracked and measured in a much more detailed way than offline. However, touchpoints between companies and clients along the customer journey are important for online and offline activites, for example phone, e-mail, or word-of-mouth communication.


"The customer journey should not be seen as a single marketing model. It connects different departments in a strategic manner and follows the idea of creating customer-centric processes. Why is the customer journey so important for any business? The various touch points throughout a customer journey are meaningful indicators for customer satisfaction. At the same time, they can be considered powerful ways to shape the relationship with the client. The customer journey is about putting yourself in your customers’ shoes to create a more personalized experience. Attention to detail is key."


The customer journey should not be seen as a single marketing model. It connects different departments in a strategic manner and follows the idea of creating customer-centric processes. Why is the customer journey so important for any business? The various touch points throughout a customer journey are meaningful indicators for customer satisfaction. At the same time, they can be considered powerful ways to shape the relationship with the client. The customer journey is about putting yourself in your customers’ shoes to create a more personalized experience. Attention to detail is key